Instead of leaning into video content creation, many organizations simply opt out – leaving existing accounts inactive.

Crowdsourcing is hardly a new concept, but the Borderlands Science mini-game reached millions of people thanks to its integration into Borderlands 3.

Have you ever heard the saying, “Twitter isn’t real life?” You can probably say the same about what you see on TikTok, given the concentration of high-visibility content among a small percentage of accounts and a vanishingly small number of videos.

I analyzed thousands of responses from this generative AI platform to better understand trends in how ChatGPT references people, organizations, and events. The platform tends to cluster around common ways to describe topics, but a minority of users can get vastly different takeaways from a given topic and miss important information and events about individuals or organizations they’re trying to learn about.